Portfolio: Yorm
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English
This portfolio originally appeared in Jump Point 5.10.
Few component manufacturers have a more colorful backstory than Yorm. Named for the famed racing pilot Gotlieb Yorm, the company brought his revolutionary shield design to the masses in 2822 and successfully spun it into a manufacturing empire. Today, Yorm remains one of the best-known manufacturers of competition-grade components in the UEE. At least part of this fame is because it embodies the colorful, eccentric and outlandish personality that made the pilot famous.
The Iconoclast
No one knows where Gotlieb Yorm was born or raised. As surprising as this may be in our day and age, biographers, investigative journalists and fanatical fans have all tried to uncover his origins, but failed. This lack of hard evidence led to the popular theory that he was raised as an indentured servant in a Banu ship souli. For many, that theory would explain his unique skill set, deep understanding of ship design and complete disregard for anything that came before. Gotlieb refused to comment on his past, preferring to remind people that, “my ship doesn’t have a rearview mirror, so why should I?”
Gotlieb first made a name for himself in 2796 on the underground racing circuit in Baker. Piloting an old Aurora, he won his first race in commanding fashion and immediately garnered attention from racing enthusiasts for his eccentric and outgoing personality. Whenever asked what he hoped to achieve, his answer always remained the same — to win the Murray Cup.
Adel Fansekar only needed to watch Gotlieb race once to know that he was the real deal. Famous for her eye for talent as well as a massive bankroll, Adel had backed successful racing teams for decades, yet none had achieved the ultimate goal of winning the Murray Cup. Gotlieb turned down her initial offer to finance a racing team, claiming that he was doing just fine on his own. His blunt dismissal shocked Adel, who was convinced it was a negotiating tactic and returned with an even larger incentives package. When Gotlieb rejected the second offer, Adel asked him point blank what it would take to work with him. The answer was simple: autonomy. Gotlieb supposedly said, “I’ll always take your money, but never your advice,” and with those words their partnership was sealed.
Properly financed and in full control of his team, Gotlieb quickly earned a reputation as a racer who would do anything to shave a few seconds off his lap time. Race aficionados reveled at his unusual ship modifications and flair for dramatic finishes. Yet for years, a Murray Cup championship stayed elusively out of reach.
Gotlieb’s popularity, however, grew. He became a household name in 2814 when he began racing completely nude, claiming that clothes were nothing more than unnecessary weight. It wasn’t long before the Safety Commission intervened and required all racers to wear flight suits. In search of another advantage, Gotlieb focused on his ship’s shield, since his strongest Murray Cup race was Blitz, which allows combat up to the point where an opponent’s ship becomes disabled but not destroyed. After losing the 2816 Murray Cup Blitz title by less than a second, he famously ripped off anything he deemed unnecessary from the shield generator. When his chief designer noted that the shield could now only fend off a few shots, Gotlieb replied that’s all it needed to do. If he couldn’t navigate out of targeting range within a few shots, then he’d lose the race anyways.
Little did Gotlieb know that this decision would not only revolutionize racing, but pave the way to achieving his dream.
Less is More
Racing with his new streamlined shield, Gotlieb Yorm finally won the 2817 Murray Cup Blitz. Meanwhile, Adel was both ecstatic and observant of the pilot’s popularity. She recognized the desire of other racers and ship enthusiasts to embrace Gotlieb’s “Less is More” philosophy. She approached Gotlieb about mass marketing his shield. He agreed under three conditions. First, that Adel manufacture the component herself and not license it to another company that probably wouldn’t do it justice. Second, that the shield not reach the market for five years, so he’d maintain his competitive edge and have a chance to develop newer designs for his ship. Finally, that all he’d have to do was lift a pen to sign the agreement, then sit back to collect the royalties.
Adel agreed again to Gotlieb’s terms. She later claimed that this five-year grace period was a blessing in disguise. She’d financed and run multiple racing teams, but never delved into component manufacturing. For years, Adel kept her plans quiet while undertaking copious research on the industry. Slowly, she poached respected managers and consultants to execute her vision and made them sign an NDA that stayed in effect until the product launched.
Adel’s meticulous planning led to Yorm’s first shield coming off the production line a little over four years after her deal with Gotlieb. Though the pilot had insisted that he didn’t want to be involved past providing the initial shield design, she wanted to give him the chance to weigh in on a product that would bear his name.
To Adel’s surprise, Gotlieb became engaged in the process. He made a handful of valuable suggestions based on his experience, including advocating for the use of more expensive, but lighter, materials for the piping system. When asked what he thought about various aspects of the component, Gotlieb would always respond the same when he was ultimately satisfied: drawing a giant happy face. Adel liked his response so much that she asked him if they could use it. It’s been the company’s iconic logo ever since.
Don’t Worry
Yorm’s first shield generators became commercially available in 2822. Propelled by the cult of personality around Gotlieb and the fact that the shield was his exact, approved design, demand for the shield was astronomical. A lot of other companies might’ve been overwhelmed with such a popular debut product, but Adel’s careful planning meant that they were ready. Yorm shield generators had been coming off production lines for close to six months and could be hauled wherever needed.
Adel carefully scaled Yorm over the following decades to manufacture a wide range of competition-grade components. Though Gotlieb never personally designed or even consulted on any of their subsequent products, all were built following his “Less is More” philosophy. Adel’s hard work and vision turned Yorm into the successful company it is today.
Yet, the journey was not without its mistakes. For a brief period in the early 30th century, the company, under the leadership of Silvio Halbrook, attempted to expand its reach into hull plating, but a series of bad design decisions, mismanagement and manufacturing issues almost sank the company. After Silvio’s ouster, Bao Ingram took the reins and returned Yorm to its roots, competition-grade components.
Yorm has returned to its previous glory under Bao’s control. It remains popular today among racers and those who prioritize performance over all else. Those that love the company claim its logo perfectly represents how they feel when flying with Yorm components.
Few component manufacturers have a more colorful backstory than Yorm. Named for the famed racing pilot Gotlieb Yorm, the company brought his revolutionary shield design to the masses in 2822 and successfully spun it into a manufacturing empire. Today, Yorm remains one of the best-known manufacturers of competition-grade components in the UEE. At least part of this fame is because it embodies the colorful, eccentric and outlandish personality that made the pilot famous.
The Iconoclast
No one knows where Gotlieb Yorm was born or raised. As surprising as this may be in our day and age, biographers, investigative journalists and fanatical fans have all tried to uncover his origins, but failed. This lack of hard evidence led to the popular theory that he was raised as an indentured servant in a Banu ship souli. For many, that theory would explain his unique skill set, deep understanding of ship design and complete disregard for anything that came before. Gotlieb refused to comment on his past, preferring to remind people that, “my ship doesn’t have a rearview mirror, so why should I?”
Gotlieb first made a name for himself in 2796 on the underground racing circuit in Baker. Piloting an old Aurora, he won his first race in commanding fashion and immediately garnered attention from racing enthusiasts for his eccentric and outgoing personality. Whenever asked what he hoped to achieve, his answer always remained the same — to win the Murray Cup.
Adel Fansekar only needed to watch Gotlieb race once to know that he was the real deal. Famous for her eye for talent as well as a massive bankroll, Adel had backed successful racing teams for decades, yet none had achieved the ultimate goal of winning the Murray Cup. Gotlieb turned down her initial offer to finance a racing team, claiming that he was doing just fine on his own. His blunt dismissal shocked Adel, who was convinced it was a negotiating tactic and returned with an even larger incentives package. When Gotlieb rejected the second offer, Adel asked him point blank what it would take to work with him. The answer was simple: autonomy. Gotlieb supposedly said, “I’ll always take your money, but never your advice,” and with those words their partnership was sealed.
Properly financed and in full control of his team, Gotlieb quickly earned a reputation as a racer who would do anything to shave a few seconds off his lap time. Race aficionados reveled at his unusual ship modifications and flair for dramatic finishes. Yet for years, a Murray Cup championship stayed elusively out of reach.
Gotlieb’s popularity, however, grew. He became a household name in 2814 when he began racing completely nude, claiming that clothes were nothing more than unnecessary weight. It wasn’t long before the Safety Commission intervened and required all racers to wear flight suits. In search of another advantage, Gotlieb focused on his ship’s shield, since his strongest Murray Cup race was Blitz, which allows combat up to the point where an opponent’s ship becomes disabled but not destroyed. After losing the 2816 Murray Cup Blitz title by less than a second, he famously ripped off anything he deemed unnecessary from the shield generator. When his chief designer noted that the shield could now only fend off a few shots, Gotlieb replied that’s all it needed to do. If he couldn’t navigate out of targeting range within a few shots, then he’d lose the race anyways.
Little did Gotlieb know that this decision would not only revolutionize racing, but pave the way to achieving his dream.
Less is More
Racing with his new streamlined shield, Gotlieb Yorm finally won the 2817 Murray Cup Blitz. Meanwhile, Adel was both ecstatic and observant of the pilot’s popularity. She recognized the desire of other racers and ship enthusiasts to embrace Gotlieb’s “Less is More” philosophy. She approached Gotlieb about mass marketing his shield. He agreed under three conditions. First, that Adel manufacture the component herself and not license it to another company that probably wouldn’t do it justice. Second, that the shield not reach the market for five years, so he’d maintain his competitive edge and have a chance to develop newer designs for his ship. Finally, that all he’d have to do was lift a pen to sign the agreement, then sit back to collect the royalties.
Adel agreed again to Gotlieb’s terms. She later claimed that this five-year grace period was a blessing in disguise. She’d financed and run multiple racing teams, but never delved into component manufacturing. For years, Adel kept her plans quiet while undertaking copious research on the industry. Slowly, she poached respected managers and consultants to execute her vision and made them sign an NDA that stayed in effect until the product launched.
Adel’s meticulous planning led to Yorm’s first shield coming off the production line a little over four years after her deal with Gotlieb. Though the pilot had insisted that he didn’t want to be involved past providing the initial shield design, she wanted to give him the chance to weigh in on a product that would bear his name.
To Adel’s surprise, Gotlieb became engaged in the process. He made a handful of valuable suggestions based on his experience, including advocating for the use of more expensive, but lighter, materials for the piping system. When asked what he thought about various aspects of the component, Gotlieb would always respond the same when he was ultimately satisfied: drawing a giant happy face. Adel liked his response so much that she asked him if they could use it. It’s been the company’s iconic logo ever since.
Don’t Worry
Yorm’s first shield generators became commercially available in 2822. Propelled by the cult of personality around Gotlieb and the fact that the shield was his exact, approved design, demand for the shield was astronomical. A lot of other companies might’ve been overwhelmed with such a popular debut product, but Adel’s careful planning meant that they were ready. Yorm shield generators had been coming off production lines for close to six months and could be hauled wherever needed.
Adel carefully scaled Yorm over the following decades to manufacture a wide range of competition-grade components. Though Gotlieb never personally designed or even consulted on any of their subsequent products, all were built following his “Less is More” philosophy. Adel’s hard work and vision turned Yorm into the successful company it is today.
Yet, the journey was not without its mistakes. For a brief period in the early 30th century, the company, under the leadership of Silvio Halbrook, attempted to expand its reach into hull plating, but a series of bad design decisions, mismanagement and manufacturing issues almost sank the company. After Silvio’s ouster, Bao Ingram took the reins and returned Yorm to its roots, competition-grade components.
Yorm has returned to its previous glory under Bao’s control. It remains popular today among racers and those who prioritize performance over all else. Those that love the company claim its logo perfectly represents how they feel when flying with Yorm components.
German
Dieses Portfolio erschien ursprünglich in Jump Point 5.10.
Nur wenige Komponentenhersteller haben eine buntere Hintergrundgeschichte als Yorm. Benannt nach dem berühmten Rennfahrer Gotlieb Yorm, brachte das Unternehmen 2822 sein revolutionäres Schilddesign in die Massen und brachte es erfolgreich in ein Produktionsimperium. Heute ist Yorm einer der bekanntesten Hersteller von wettbewerbsfähigen Komponenten in der UEE. Zumindest ein Teil dieses Ruhmes liegt darin, dass er die bunte, exzentrische und seltsame Persönlichkeit verkörpert, die den Piloten berühmt gemacht hat.
Der Ikonoklast
Niemand weiß, wo Gotlieb Yorm geboren oder aufgewachsen ist. So überraschend dies in unserer Zeit auch sein mag, Biografen, Ermittler, Journalisten und fanatische Fans haben alle versucht, seine Herkunft aufzudecken, sind aber gescheitert. Dieser Mangel an harten Beweisen führte zu der populären Theorie, dass er als vertraglich gebundener Diener in einem Banu-Schiff souli aufgewachsen sei. Für viele würde diese Theorie seine einzigartigen Fähigkeiten, sein tiefes Verständnis des Schiffsdesigns und seine völlige Missachtung von allem, was vorher kam, erklären. Gotlieb weigerte sich, seine Vergangenheit zu kommentieren und zog es vor, die Leute daran zu erinnern, dass "mein Schiff keinen Rückspiegel hat, also warum sollte ich?"
Gotlieb machte sich 2796 erstmals einen Namen auf der unterirdischen Rennstrecke in Baker. Als Pilot einer alten Aurora gewann er sein erstes Rennen auf souveräne Weise und erregte aufgrund seiner exzentrischen und aufgeschlossenen Persönlichkeit sofort die Aufmerksamkeit von Rennsportfans. Auf die Frage, was er erreichen wolle, blieb seine Antwort immer die gleiche - den Murray Cup zu gewinnen.
Adel Fansekar musste Gotlieb nur einmal beim Rennen zusehen, um zu wissen, dass er das Richtige war. Adel ist bekannt für ihr Gespür für Talente und eine riesige Bankroll und unterstützt seit Jahrzehnten erfolgreiche Rennteams, aber keines hatte das ultimative Ziel, den Murray Cup zu gewinnen, erreicht. Gotlieb lehnte ihr erstes Angebot zur Finanzierung eines Rennteams ab und behauptete, dass es ihm allein gut ging. Seine stumpfe Entlassung schockierte Adel, der überzeugt war, dass es sich um eine Verhandlungstaktik handelte und mit einem noch größeren Anreizpaket zurückkehrte. Als Gotlieb das zweite Angebot ablehnte, fragte Adel ihn unverblümt, was es braucht, um mit ihm zu arbeiten. Die Antwort war einfach: Autonomie. Gotlieb sagte angeblich: "Ich werde immer dein Geld nehmen, aber nie deinen Rat", und mit diesen Worten wurde ihre Partnerschaft besiegelt.
Richtig finanziert und unter voller Kontrolle seines Teams, erwarb sich Gotlieb schnell einen Ruf als Rennfahrer, der alles tun würde, um ein paar Sekunden nach seiner Rundenzeit zu sparen. Rennbegeisterte verrieten seine ungewöhnlichen Schiffsmodifikationen und sein Gespür für dramatische Finishes. Doch jahrelang blieb eine Murray-Cup-Meisterschaft unzugänglich.
Gotliebs Popularität wuchs jedoch. Er wurde 2814 zu einem Begriff, als er anfing, völlig nackt zu fahren und behauptete, dass Kleidung nichts anderes als unnötiges Gewicht sei. Es dauerte nicht lange, bis die Sicherheitskommission eingriff und alle Rennfahrer aufforderte, Fluganzüge zu tragen. Auf der Suche nach einem weiteren Vorteil konzentrierte sich Gotlieb auf den Schild seines Schiffes, da sein stärkstes Murray Cup-Rennen Blitz war, das den Kampf bis zu dem Punkt ermöglicht, an dem das Schiff eines Gegners deaktiviert, aber nicht zerstört wird. Nachdem er den 2816 Murray Cup Blitz Titel um weniger als eine Sekunde verloren hatte, riss er berühmterweise alles, was er für unnötig hielt, vom Schildgenerator ab. Als sein Chefdesigner bemerkte, dass der Schild nun nur noch ein paar Schüsse abwehren konnte, antwortete Gotlieb, dass das alles ist, was er tun muss. Wenn er nicht innerhalb weniger Schüsse aus der Reichweite navigieren könnte, dann würde er sowieso das Rennen verlieren.
Gotlieb wusste nicht, dass diese Entscheidung nicht nur den Rennsport revolutionieren, sondern auch den Weg zur Erreichung seines Traums ebnen würde.
Weniger ist mehr
Gotlieb Yorm, der mit seinem neuen stromlinienförmigen Schild raste, gewann schließlich den 2817 Murray Cup Blitz. Adel war in der Zwischenzeit sowohl euphorisch als auch aufmerksam gegenüber der Popularität des Piloten. Sie erkannte den Wunsch anderer Rennfahrer und Schiffsbegeisterter, Gotliebs "Less is More"-Philosophie zu übernehmen. Sie näherte sich Gotlieb über die Massenvermarktung seines Schildes. Er stimmte unter drei Bedingungen zu. Erstens, dass Adel das Bauteil selbst herstellt und es nicht an ein anderes Unternehmen lizenziert, das ihm wahrscheinlich nicht gerecht werden würde. Zweitens, dass der Schild erst nach fünf Jahren auf den Markt kommt, damit er seinen Wettbewerbsvorteil behält und die Chance hat, neuere Designs für sein Schiff zu entwickeln. Schließlich, dass alles, was er tun müsste, war, einen Stift zu heben, um die Vereinbarung zu unterschreiben, und sich dann zurückzulehnen, um die Lizenzgebühren einzuziehen.
Adel stimmte erneut den Bedingungen von Gotlieb zu. Später behauptete sie, dass diese fünfjährige Nachfrist ein Segen im Unglück sei. Sie hatte mehrere Rennteams finanziert und geleitet, sich aber nie mit der Komponentenfertigung beschäftigt. Jahrelang hielt Adel ihre Pläne geheim und unternahm umfangreiche Recherchen über die Branche. Langsam pochte sie angesehene Manager und Berater, um ihre Vision umzusetzen, und ließ sie eine NDA unterzeichnen, die bis zur Markteinführung des Produkts in Kraft blieb.
Adels sorgfältige Planung führte dazu, dass Yorms erster Schild etwas mehr als vier Jahre nach ihrem Deal mit Gotlieb vom Band lief. Obwohl der Pilot darauf bestanden hatte, dass er nicht über die Bereitstellung des anfänglichen Schilddesigns hinaus beteiligt sein wollte, wollte sie ihm die Möglichkeit geben, ein Produkt, das seinen Namen tragen würde, zu testen.
Zu Adels Überraschung wurde Gotlieb in den Prozess einbezogen. Auf der Grundlage seiner Erfahrungen machte er eine Handvoll wertvoller Vorschläge, darunter die Verwendung teurer, aber leichterer Materialien für das Rohrleitungssystem. Auf die Frage, was er über verschiedene Aspekte des Bauteils dachte, antwortete Gotlieb immer gleich, wenn er schließlich zufrieden war: ein riesiges, glückliches Gesicht zu zeichnen. Adel gefiel seine Antwort so gut, dass sie ihn fragte, ob sie sie gebrauchen könnten. Seitdem ist es das legendäre Logo des Unternehmens.
Machen Sie sich keine Sorgen.
Die ersten Schildgeneratoren von Yorm wurden 2822 auf den Markt gebracht. Angetrieben vom Personenkult um Gotlieb und der Tatsache, dass der Schild sein genaues, genehmigtes Design war, war die Nachfrage nach dem Schild astronomisch. Viele andere Unternehmen mögen mit einem so beliebten Debütprodukt überwältigt worden sein, aber Adels sorgfältige Planung bedeutete, dass sie bereit waren. Yorm-Schildgeneratoren waren seit fast sechs Monaten vom Band gelaufen und konnten bei Bedarf überall hin transportiert werden.
Adel skalierte Yorm in den folgenden Jahrzehnten sorgfältig, um eine breite Palette von Komponenten in Wettbewerbsqualität herzustellen. Obwohl Gotlieb nie persönlich eines ihrer Folgeprodukte entworfen oder beraten hat, wurden alle nach seiner "Less is More"-Philosophie gebaut. Adels harte Arbeit und Vision machten Yorm zu dem erfolgreichen Unternehmen, das es heute ist.
Doch die Reise verlief nicht ohne Fehler. Für einen kurzen Zeitraum im frühen 30. Jahrhundert versuchte das Unternehmen unter der Leitung von Silvio Halbrook, seine Reichweite auf die Rumpfverkleidung auszudehnen, aber eine Reihe von schlechten Designentscheidungen, Misswirtschaft und Fertigungsproblemen versenkten das Unternehmen fast. Nach der Verdrängung von Silvio übernahm Bao Ingram die Leitung und kehrte Yorm zu seinen Wurzeln zurück, den wettbewerbsfähigen Komponenten.
Yorm ist unter Baos Kontrolle zu seinem früheren Glanz zurückgekehrt. Es ist auch heute noch beliebt bei Rennfahrern und solchen, die die Leistung über alles andere stellen. Diejenigen, die das Unternehmen lieben, behaupten, dass das Logo perfekt repräsentiert, wie sie sich beim Fliegen mit Yorm-Komponenten fühlen.
Nur wenige Komponentenhersteller haben eine buntere Hintergrundgeschichte als Yorm. Benannt nach dem berühmten Rennfahrer Gotlieb Yorm, brachte das Unternehmen 2822 sein revolutionäres Schilddesign in die Massen und brachte es erfolgreich in ein Produktionsimperium. Heute ist Yorm einer der bekanntesten Hersteller von wettbewerbsfähigen Komponenten in der UEE. Zumindest ein Teil dieses Ruhmes liegt darin, dass er die bunte, exzentrische und seltsame Persönlichkeit verkörpert, die den Piloten berühmt gemacht hat.
Der Ikonoklast
Niemand weiß, wo Gotlieb Yorm geboren oder aufgewachsen ist. So überraschend dies in unserer Zeit auch sein mag, Biografen, Ermittler, Journalisten und fanatische Fans haben alle versucht, seine Herkunft aufzudecken, sind aber gescheitert. Dieser Mangel an harten Beweisen führte zu der populären Theorie, dass er als vertraglich gebundener Diener in einem Banu-Schiff souli aufgewachsen sei. Für viele würde diese Theorie seine einzigartigen Fähigkeiten, sein tiefes Verständnis des Schiffsdesigns und seine völlige Missachtung von allem, was vorher kam, erklären. Gotlieb weigerte sich, seine Vergangenheit zu kommentieren und zog es vor, die Leute daran zu erinnern, dass "mein Schiff keinen Rückspiegel hat, also warum sollte ich?"
Gotlieb machte sich 2796 erstmals einen Namen auf der unterirdischen Rennstrecke in Baker. Als Pilot einer alten Aurora gewann er sein erstes Rennen auf souveräne Weise und erregte aufgrund seiner exzentrischen und aufgeschlossenen Persönlichkeit sofort die Aufmerksamkeit von Rennsportfans. Auf die Frage, was er erreichen wolle, blieb seine Antwort immer die gleiche - den Murray Cup zu gewinnen.
Adel Fansekar musste Gotlieb nur einmal beim Rennen zusehen, um zu wissen, dass er das Richtige war. Adel ist bekannt für ihr Gespür für Talente und eine riesige Bankroll und unterstützt seit Jahrzehnten erfolgreiche Rennteams, aber keines hatte das ultimative Ziel, den Murray Cup zu gewinnen, erreicht. Gotlieb lehnte ihr erstes Angebot zur Finanzierung eines Rennteams ab und behauptete, dass es ihm allein gut ging. Seine stumpfe Entlassung schockierte Adel, der überzeugt war, dass es sich um eine Verhandlungstaktik handelte und mit einem noch größeren Anreizpaket zurückkehrte. Als Gotlieb das zweite Angebot ablehnte, fragte Adel ihn unverblümt, was es braucht, um mit ihm zu arbeiten. Die Antwort war einfach: Autonomie. Gotlieb sagte angeblich: "Ich werde immer dein Geld nehmen, aber nie deinen Rat", und mit diesen Worten wurde ihre Partnerschaft besiegelt.
Richtig finanziert und unter voller Kontrolle seines Teams, erwarb sich Gotlieb schnell einen Ruf als Rennfahrer, der alles tun würde, um ein paar Sekunden nach seiner Rundenzeit zu sparen. Rennbegeisterte verrieten seine ungewöhnlichen Schiffsmodifikationen und sein Gespür für dramatische Finishes. Doch jahrelang blieb eine Murray-Cup-Meisterschaft unzugänglich.
Gotliebs Popularität wuchs jedoch. Er wurde 2814 zu einem Begriff, als er anfing, völlig nackt zu fahren und behauptete, dass Kleidung nichts anderes als unnötiges Gewicht sei. Es dauerte nicht lange, bis die Sicherheitskommission eingriff und alle Rennfahrer aufforderte, Fluganzüge zu tragen. Auf der Suche nach einem weiteren Vorteil konzentrierte sich Gotlieb auf den Schild seines Schiffes, da sein stärkstes Murray Cup-Rennen Blitz war, das den Kampf bis zu dem Punkt ermöglicht, an dem das Schiff eines Gegners deaktiviert, aber nicht zerstört wird. Nachdem er den 2816 Murray Cup Blitz Titel um weniger als eine Sekunde verloren hatte, riss er berühmterweise alles, was er für unnötig hielt, vom Schildgenerator ab. Als sein Chefdesigner bemerkte, dass der Schild nun nur noch ein paar Schüsse abwehren konnte, antwortete Gotlieb, dass das alles ist, was er tun muss. Wenn er nicht innerhalb weniger Schüsse aus der Reichweite navigieren könnte, dann würde er sowieso das Rennen verlieren.
Gotlieb wusste nicht, dass diese Entscheidung nicht nur den Rennsport revolutionieren, sondern auch den Weg zur Erreichung seines Traums ebnen würde.
Weniger ist mehr
Gotlieb Yorm, der mit seinem neuen stromlinienförmigen Schild raste, gewann schließlich den 2817 Murray Cup Blitz. Adel war in der Zwischenzeit sowohl euphorisch als auch aufmerksam gegenüber der Popularität des Piloten. Sie erkannte den Wunsch anderer Rennfahrer und Schiffsbegeisterter, Gotliebs "Less is More"-Philosophie zu übernehmen. Sie näherte sich Gotlieb über die Massenvermarktung seines Schildes. Er stimmte unter drei Bedingungen zu. Erstens, dass Adel das Bauteil selbst herstellt und es nicht an ein anderes Unternehmen lizenziert, das ihm wahrscheinlich nicht gerecht werden würde. Zweitens, dass der Schild erst nach fünf Jahren auf den Markt kommt, damit er seinen Wettbewerbsvorteil behält und die Chance hat, neuere Designs für sein Schiff zu entwickeln. Schließlich, dass alles, was er tun müsste, war, einen Stift zu heben, um die Vereinbarung zu unterschreiben, und sich dann zurückzulehnen, um die Lizenzgebühren einzuziehen.
Adel stimmte erneut den Bedingungen von Gotlieb zu. Später behauptete sie, dass diese fünfjährige Nachfrist ein Segen im Unglück sei. Sie hatte mehrere Rennteams finanziert und geleitet, sich aber nie mit der Komponentenfertigung beschäftigt. Jahrelang hielt Adel ihre Pläne geheim und unternahm umfangreiche Recherchen über die Branche. Langsam pochte sie angesehene Manager und Berater, um ihre Vision umzusetzen, und ließ sie eine NDA unterzeichnen, die bis zur Markteinführung des Produkts in Kraft blieb.
Adels sorgfältige Planung führte dazu, dass Yorms erster Schild etwas mehr als vier Jahre nach ihrem Deal mit Gotlieb vom Band lief. Obwohl der Pilot darauf bestanden hatte, dass er nicht über die Bereitstellung des anfänglichen Schilddesigns hinaus beteiligt sein wollte, wollte sie ihm die Möglichkeit geben, ein Produkt, das seinen Namen tragen würde, zu testen.
Zu Adels Überraschung wurde Gotlieb in den Prozess einbezogen. Auf der Grundlage seiner Erfahrungen machte er eine Handvoll wertvoller Vorschläge, darunter die Verwendung teurer, aber leichterer Materialien für das Rohrleitungssystem. Auf die Frage, was er über verschiedene Aspekte des Bauteils dachte, antwortete Gotlieb immer gleich, wenn er schließlich zufrieden war: ein riesiges, glückliches Gesicht zu zeichnen. Adel gefiel seine Antwort so gut, dass sie ihn fragte, ob sie sie gebrauchen könnten. Seitdem ist es das legendäre Logo des Unternehmens.
Machen Sie sich keine Sorgen.
Die ersten Schildgeneratoren von Yorm wurden 2822 auf den Markt gebracht. Angetrieben vom Personenkult um Gotlieb und der Tatsache, dass der Schild sein genaues, genehmigtes Design war, war die Nachfrage nach dem Schild astronomisch. Viele andere Unternehmen mögen mit einem so beliebten Debütprodukt überwältigt worden sein, aber Adels sorgfältige Planung bedeutete, dass sie bereit waren. Yorm-Schildgeneratoren waren seit fast sechs Monaten vom Band gelaufen und konnten bei Bedarf überall hin transportiert werden.
Adel skalierte Yorm in den folgenden Jahrzehnten sorgfältig, um eine breite Palette von Komponenten in Wettbewerbsqualität herzustellen. Obwohl Gotlieb nie persönlich eines ihrer Folgeprodukte entworfen oder beraten hat, wurden alle nach seiner "Less is More"-Philosophie gebaut. Adels harte Arbeit und Vision machten Yorm zu dem erfolgreichen Unternehmen, das es heute ist.
Doch die Reise verlief nicht ohne Fehler. Für einen kurzen Zeitraum im frühen 30. Jahrhundert versuchte das Unternehmen unter der Leitung von Silvio Halbrook, seine Reichweite auf die Rumpfverkleidung auszudehnen, aber eine Reihe von schlechten Designentscheidungen, Misswirtschaft und Fertigungsproblemen versenkten das Unternehmen fast. Nach der Verdrängung von Silvio übernahm Bao Ingram die Leitung und kehrte Yorm zu seinen Wurzeln zurück, den wettbewerbsfähigen Komponenten.
Yorm ist unter Baos Kontrolle zu seinem früheren Glanz zurückgekehrt. Es ist auch heute noch beliebt bei Rennfahrern und solchen, die die Leistung über alles andere stellen. Diejenigen, die das Unternehmen lieben, behaupten, dass das Logo perfekt repräsentiert, wie sie sich beim Fliegen mit Yorm-Komponenten fühlen.
Chinese
This portfolio originally appeared in Jump Point 5.10.
Few component manufacturers have a more colorful backstory than Yorm. Named for the famed racing pilot Gotlieb Yorm, the company brought his revolutionary shield design to the masses in 2822 and successfully spun it into a manufacturing empire. Today, Yorm remains one of the best-known manufacturers of competition-grade components in the UEE. At least part of this fame is because it embodies the colorful, eccentric and outlandish personality that made the pilot famous.
The Iconoclast
No one knows where Gotlieb Yorm was born or raised. As surprising as this may be in our day and age, biographers, investigative journalists and fanatical fans have all tried to uncover his origins, but failed. This lack of hard evidence led to the popular theory that he was raised as an indentured servant in a Banu ship souli. For many, that theory would explain his unique skill set, deep understanding of ship design and complete disregard for anything that came before. Gotlieb refused to comment on his past, preferring to remind people that, “my ship doesn’t have a rearview mirror, so why should I?”
Gotlieb first made a name for himself in 2796 on the underground racing circuit in Baker. Piloting an old Aurora, he won his first race in commanding fashion and immediately garnered attention from racing enthusiasts for his eccentric and outgoing personality. Whenever asked what he hoped to achieve, his answer always remained the same — to win the Murray Cup.
Adel Fansekar only needed to watch Gotlieb race once to know that he was the real deal. Famous for her eye for talent as well as a massive bankroll, Adel had backed successful racing teams for decades, yet none had achieved the ultimate goal of winning the Murray Cup. Gotlieb turned down her initial offer to finance a racing team, claiming that he was doing just fine on his own. His blunt dismissal shocked Adel, who was convinced it was a negotiating tactic and returned with an even larger incentives package. When Gotlieb rejected the second offer, Adel asked him point blank what it would take to work with him. The answer was simple: autonomy. Gotlieb supposedly said, “I’ll always take your money, but never your advice,” and with those words their partnership was sealed.
Properly financed and in full control of his team, Gotlieb quickly earned a reputation as a racer who would do anything to shave a few seconds off his lap time. Race aficionados reveled at his unusual ship modifications and flair for dramatic finishes. Yet for years, a Murray Cup championship stayed elusively out of reach.
Gotlieb’s popularity, however, grew. He became a household name in 2814 when he began racing completely nude, claiming that clothes were nothing more than unnecessary weight. It wasn’t long before the Safety Commission intervened and required all racers to wear flight suits. In search of another advantage, Gotlieb focused on his ship’s shield, since his strongest Murray Cup race was Blitz, which allows combat up to the point where an opponent’s ship becomes disabled but not destroyed. After losing the 2816 Murray Cup Blitz title by less than a second, he famously ripped off anything he deemed unnecessary from the shield generator. When his chief designer noted that the shield could now only fend off a few shots, Gotlieb replied that’s all it needed to do. If he couldn’t navigate out of targeting range within a few shots, then he’d lose the race anyways.
Little did Gotlieb know that this decision would not only revolutionize racing, but pave the way to achieving his dream.
Less is More
Racing with his new streamlined shield, Gotlieb Yorm finally won the 2817 Murray Cup Blitz. Meanwhile, Adel was both ecstatic and observant of the pilot’s popularity. She recognized the desire of other racers and ship enthusiasts to embrace Gotlieb’s “Less is More” philosophy. She approached Gotlieb about mass marketing his shield. He agreed under three conditions. First, that Adel manufacture the component herself and not license it to another company that probably wouldn’t do it justice. Second, that the shield not reach the market for five years, so he’d maintain his competitive edge and have a chance to develop newer designs for his ship. Finally, that all he’d have to do was lift a pen to sign the agreement, then sit back to collect the royalties.
Adel agreed again to Gotlieb’s terms. She later claimed that this five-year grace period was a blessing in disguise. She’d financed and run multiple racing teams, but never delved into component manufacturing. For years, Adel kept her plans quiet while undertaking copious research on the industry. Slowly, she poached respected managers and consultants to execute her vision and made them sign an NDA that stayed in effect until the product launched.
Adel’s meticulous planning led to Yorm’s first shield coming off the production line a little over four years after her deal with Gotlieb. Though the pilot had insisted that he didn’t want to be involved past providing the initial shield design, she wanted to give him the chance to weigh in on a product that would bear his name.
To Adel’s surprise, Gotlieb became engaged in the process. He made a handful of valuable suggestions based on his experience, including advocating for the use of more expensive, but lighter, materials for the piping system. When asked what he thought about various aspects of the component, Gotlieb would always respond the same when he was ultimately satisfied: drawing a giant happy face. Adel liked his response so much that she asked him if they could use it. It’s been the company’s iconic logo ever since.
Don’t Worry
Yorm’s first shield generators became commercially available in 2822. Propelled by the cult of personality around Gotlieb and the fact that the shield was his exact, approved design, demand for the shield was astronomical. A lot of other companies might’ve been overwhelmed with such a popular debut product, but Adel’s careful planning meant that they were ready. Yorm shield generators had been coming off production lines for close to six months and could be hauled wherever needed.
Adel carefully scaled Yorm over the following decades to manufacture a wide range of competition-grade components. Though Gotlieb never personally designed or even consulted on any of their subsequent products, all were built following his “Less is More” philosophy. Adel’s hard work and vision turned Yorm into the successful company it is today.
Yet, the journey was not without its mistakes. For a brief period in the early 30th century, the company, under the leadership of Silvio Halbrook, attempted to expand its reach into hull plating, but a series of bad design decisions, mismanagement and manufacturing issues almost sank the company. After Silvio’s ouster, Bao Ingram took the reins and returned Yorm to its roots, competition-grade components.
Yorm has returned to its previous glory under Bao’s control. It remains popular today among racers and those who prioritize performance over all else. Those that love the company claim its logo perfectly represents how they feel when flying with Yorm components.
Few component manufacturers have a more colorful backstory than Yorm. Named for the famed racing pilot Gotlieb Yorm, the company brought his revolutionary shield design to the masses in 2822 and successfully spun it into a manufacturing empire. Today, Yorm remains one of the best-known manufacturers of competition-grade components in the UEE. At least part of this fame is because it embodies the colorful, eccentric and outlandish personality that made the pilot famous.
The Iconoclast
No one knows where Gotlieb Yorm was born or raised. As surprising as this may be in our day and age, biographers, investigative journalists and fanatical fans have all tried to uncover his origins, but failed. This lack of hard evidence led to the popular theory that he was raised as an indentured servant in a Banu ship souli. For many, that theory would explain his unique skill set, deep understanding of ship design and complete disregard for anything that came before. Gotlieb refused to comment on his past, preferring to remind people that, “my ship doesn’t have a rearview mirror, so why should I?”
Gotlieb first made a name for himself in 2796 on the underground racing circuit in Baker. Piloting an old Aurora, he won his first race in commanding fashion and immediately garnered attention from racing enthusiasts for his eccentric and outgoing personality. Whenever asked what he hoped to achieve, his answer always remained the same — to win the Murray Cup.
Adel Fansekar only needed to watch Gotlieb race once to know that he was the real deal. Famous for her eye for talent as well as a massive bankroll, Adel had backed successful racing teams for decades, yet none had achieved the ultimate goal of winning the Murray Cup. Gotlieb turned down her initial offer to finance a racing team, claiming that he was doing just fine on his own. His blunt dismissal shocked Adel, who was convinced it was a negotiating tactic and returned with an even larger incentives package. When Gotlieb rejected the second offer, Adel asked him point blank what it would take to work with him. The answer was simple: autonomy. Gotlieb supposedly said, “I’ll always take your money, but never your advice,” and with those words their partnership was sealed.
Properly financed and in full control of his team, Gotlieb quickly earned a reputation as a racer who would do anything to shave a few seconds off his lap time. Race aficionados reveled at his unusual ship modifications and flair for dramatic finishes. Yet for years, a Murray Cup championship stayed elusively out of reach.
Gotlieb’s popularity, however, grew. He became a household name in 2814 when he began racing completely nude, claiming that clothes were nothing more than unnecessary weight. It wasn’t long before the Safety Commission intervened and required all racers to wear flight suits. In search of another advantage, Gotlieb focused on his ship’s shield, since his strongest Murray Cup race was Blitz, which allows combat up to the point where an opponent’s ship becomes disabled but not destroyed. After losing the 2816 Murray Cup Blitz title by less than a second, he famously ripped off anything he deemed unnecessary from the shield generator. When his chief designer noted that the shield could now only fend off a few shots, Gotlieb replied that’s all it needed to do. If he couldn’t navigate out of targeting range within a few shots, then he’d lose the race anyways.
Little did Gotlieb know that this decision would not only revolutionize racing, but pave the way to achieving his dream.
Less is More
Racing with his new streamlined shield, Gotlieb Yorm finally won the 2817 Murray Cup Blitz. Meanwhile, Adel was both ecstatic and observant of the pilot’s popularity. She recognized the desire of other racers and ship enthusiasts to embrace Gotlieb’s “Less is More” philosophy. She approached Gotlieb about mass marketing his shield. He agreed under three conditions. First, that Adel manufacture the component herself and not license it to another company that probably wouldn’t do it justice. Second, that the shield not reach the market for five years, so he’d maintain his competitive edge and have a chance to develop newer designs for his ship. Finally, that all he’d have to do was lift a pen to sign the agreement, then sit back to collect the royalties.
Adel agreed again to Gotlieb’s terms. She later claimed that this five-year grace period was a blessing in disguise. She’d financed and run multiple racing teams, but never delved into component manufacturing. For years, Adel kept her plans quiet while undertaking copious research on the industry. Slowly, she poached respected managers and consultants to execute her vision and made them sign an NDA that stayed in effect until the product launched.
Adel’s meticulous planning led to Yorm’s first shield coming off the production line a little over four years after her deal with Gotlieb. Though the pilot had insisted that he didn’t want to be involved past providing the initial shield design, she wanted to give him the chance to weigh in on a product that would bear his name.
To Adel’s surprise, Gotlieb became engaged in the process. He made a handful of valuable suggestions based on his experience, including advocating for the use of more expensive, but lighter, materials for the piping system. When asked what he thought about various aspects of the component, Gotlieb would always respond the same when he was ultimately satisfied: drawing a giant happy face. Adel liked his response so much that she asked him if they could use it. It’s been the company’s iconic logo ever since.
Don’t Worry
Yorm’s first shield generators became commercially available in 2822. Propelled by the cult of personality around Gotlieb and the fact that the shield was his exact, approved design, demand for the shield was astronomical. A lot of other companies might’ve been overwhelmed with such a popular debut product, but Adel’s careful planning meant that they were ready. Yorm shield generators had been coming off production lines for close to six months and could be hauled wherever needed.
Adel carefully scaled Yorm over the following decades to manufacture a wide range of competition-grade components. Though Gotlieb never personally designed or even consulted on any of their subsequent products, all were built following his “Less is More” philosophy. Adel’s hard work and vision turned Yorm into the successful company it is today.
Yet, the journey was not without its mistakes. For a brief period in the early 30th century, the company, under the leadership of Silvio Halbrook, attempted to expand its reach into hull plating, but a series of bad design decisions, mismanagement and manufacturing issues almost sank the company. After Silvio’s ouster, Bao Ingram took the reins and returned Yorm to its roots, competition-grade components.
Yorm has returned to its previous glory under Bao’s control. It remains popular today among racers and those who prioritize performance over all else. Those that love the company claim its logo perfectly represents how they feel when flying with Yorm components.
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- 6 years ago (2019-11-06T00:00:00+00:00)